And yet you can’t deny that posts about individuals were one of the things that made Secret so compelling in the first place.
Absent gossip, Secret can start to feel like a stream of Successories posters.
(You can also block or mute people you don't want to talk to.) The absence of a private chat feature had led to difficult workarounds for Secret users who wanted to connect through the app: creating one-off Gmail accounts and leaving the address in the comments, say, or using Anonyfish, a third-party service built for the express purpose of letting Secret users chat.
(Its future after today’s launch is unclear, though its founder has said he plans to integrate it with other services.) Secret is also making a major change to how you can share.
"Feels better after a nice chat with an old friend," read a post in my feed this week.
And yet, anecdotally at least, gossip also helped to drive people read up on local gossip — but should you?
But as activity in the app slowed, Secret co-founders David Byttow and Chrys Bader were working on the second version of the service — and it might be the thing that brings Secret back to life.
Secret 2.0 for i Phone and Android is a faster, more text-based version of the service that puts a new emphasis on chat.
Yik Yak has been criticized for enabling bullying and bomb threats.
Yik Yak, an anonymous network modeled on bulletin boards, was valued at up to 0 million this year after becoming popular at schools.
(The new Secret design has clear similarities to Yik Yak, which also has a text-based feed and emphasizes location.) Whisper, which has focused on sharing its anonymous posts with media companies, is reportedly valued at closer to 0 million.
But Secret goes a step further by connecting to your phone’s address book, then showing you your friends’ posts without revealing which friend said them. But in recent months, Secret has lost some of its initial power.
Several news stories broke first on Secret, fueling buzz that led the app to be downloaded more than 15 million times in 10 months. The number of posts from friends in my feed slowed to a trickle, and Secret is no longer among the top 1,500 apps, according to App Annie.